As a commercial photographer, I know that people notice images first, both online and in print. In fact, what an image says commercially about you and your business, and its products and services, may well determine whether they read your written content at all.
People buy from people they trust. Great commercial photography can help build that trust. Quality photos of you, your team, your premises, your products and your services tell your story. Good imagery makes people want to be part of that story.
A smartphone snap can’t compare with professional photography. It’s not worth skimping on that vital first impression. But it’s not just about the equipment. An experienced commercial photographer considers everything from lighting and composition to building a rapport with people being photographed, as well as providing design and PR professionals with the formats and information they need.
I charge by time, starting at £175 for two hours. Travel is charged at 45p per mile and out of pocket expenses necessary to the shoot are charged at cost. I have no hidden costs: my rates are fully inclusive of online delivery of high resolution images and an unlimited ‘license to use’ the images as you wish.
I am based in Fakenham, Norfolk, and will cover clients in and around Norfolk, Suffolk, and Cambridgeshire.
There are many different types and styles of commercial photography, but a few points hold true across the whole spectrum. And the word ‘makes’ in this question is a great word in this context. Really good commercial photographs are made; they are crafted and created, not just snapped. Thought, time, and skill go into their production. Photographers should create images that engage viewers’ emotions and thoughts. They should also be designed to visually support any particular message you wish to give. The focus should be on what the client wants to deliver and the unique ways in which imagery can assist and develop their offer.