Great event photography, whether it be for you as a commercial or third sector organisation, not only captures what happens during your event, but also its style, nature, and identity. The people, the oh-so-important details, the care you’ve taken with how you’ve created the event and the time you’ve spent getting it all just right. All that should be covered and expressed.
Documenting a community festival, a charity ball, a promotional event for a non-profit or third sector organisation, a music event, a PR event for your business, or the visit of someone important is something to be done with love and care, friendliness, good humour and the appropriate sense of fun or seriousness that befits the occasion.
Often the key to the success of this style of photography is the skill with which the photographer can make themselves unobtrusive, part of the event, and the rapport they develop with the people attending.
We all love a great occasion. Event photography can help you remember and capitalise on it!