So, you’ve decided to invest in professional commercial photography and you have a shoot lined up. You’ve chosen a photographer, developed a brief, and agreed your pricing. Exciting!
Here are some tips to help you get the most from your shoot, be prepared on the day, and have everything ready for your photographer. Don’t forget, by spending time now thinking about the shoot, you will be saving time (and quite possibly money) on the day itself.
If your shoot involves members of your staff, you might like to consider whether they are wearing the correct, branded clothes? And whether these are not too old or worn? It might also be worth thinking about whether everyone who needs to be photographed is actually there and making sure they are ready, in place and on time?
If you’re having your premises photographed, is your signage and branding looking its best? Your staff may come into these photos as well incidentally – do you need to tell them?
If it’s services that are being photographed, such as interaction between your staff and your customers, have you discussed with both whether they are happy to be involved, and available? Having reliable staff members and a good customer or two that can help you with photos in these circumstances is exceptionally valuable.
Where products are being photographed, are they best photographed in a studio or at your premises?
Very often, you will need to prepare situations, products or services specifically so that they can be photographed. This may involve, for instance, preparing food dishes specifically for photos, so that they can be dressed accordingly and have the time spent necessary to achieving the best outcome. Has enough time and the correct planning been given to these factors?
It’s also worth ensuring to your satisfaction that everyone who you might wish to feature in photographs has given their consent to doing so.
The key thing in all of this is to talk with your photographer – involve them, ask them what they think. They will be able to advise you and give you any guidance you need. You and they can come up together with a plan for the day to ensure all the bases are covered. I will always make sure I visit to discuss these issues with you if necessary before the day of the shoot. And I am always available on the phone to give any guidance you might need before the shoot itself. being this prepared makes my life easier and yours less stressful too.
Thinking about all of this beforehand should ensure the shoot goes as smoothly as possible and minimises any disruptions to your normal operations on the day.
If you would like to get in touch for a free consultation about how I can help you, please give me a shout, or if you’d like to read more about how to move forward with professional commercial photography, take a look at my articles on why professional commercial photography might be right for you, and how to invest in it wisely.